by: Martin Zwilling;
Most successful entrepreneurs will tell you that their primary
motivation is to “change the world” and to build something lasting, not
to make a lot of money. But the conventional wisdom is that employees
work for money, above all else. Yet my own experience, and a recent McKinsey survey, leads me to believe that non-cash motivators may be more effective in the long term than financial incentives.
I agree with Charles P. Garcia, who ties motivation most strongly to leadership, in his book “Leadership Lessons of the White...
