Andy Boynton and Bill Fischer will teach you how to hunt ideas using four principles that are easily remembered with the acronym I-D-E-A, which the authors explain more concisely than I ever could.
Principle 1: "Do I want to be interested, or merely interesting? All of us naturally want to be interesting, but in the Hunt for ideas, being Interested in the world around you is of equal or greater importance."
Principle 2 is all about diversification. "Idea Hunters are aware of the multitude of trails that can lead to worthwhile ideas. When setting out on a search, they always take along an assorted mix of idea sources, a collection as Diverse as any investment portfolio."
"The third principle says you need to exercise your idea muscles all the time, not just when you're in a brainstorming session at work. The most experienced Idea Hunters are Exercised, engaged in daily training, though it's hardly a chore for them because they take pleasure in the Hunt."
"The fourth principle is that you also need to be Agile in your handling of ideas. You can't expect to proceed in a straight line, snatching up a single idea and taking it to market."
Why hunt for ideas? Because, the authors rightly surmise that a lack of ideas is what holds us back as individuals. But when you train yourself to be an idea hunter, when you create habits that retrain your brain, when you allow yourself to indulge in curiosity, and you begin to think of yourself as someone who is committed to "capturing, organizing, sharing, and using (and reusing) ideas," the potential for innovating your work and your life is unlimited
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